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Tip 11: Organic Traffic and Dealing With the Search Engines!

Search engine optimization, or SEO, is a vital part of operating a website. The only problem with SEO is that most search engines reevaluate website standards and switch the rules from time to time. Why? Because they are trying to filter out the crap websites and give those who deserve it, the highest rankings. Honestly, can you blame them?

So, here's the big question....

Are you going to go around their rules and do whatever you can to get to the top? OR Will you work with them and follow their rules and guidelines?

I would go with latter, as it is much easier. Working with the search engines, as opposed to working against them, will be much less stressful for you in the long run. Basically, all you need to do is find out what the search engines like in order to optimize your ranking. Be careful though, because the likes and dislikes of search engines can change regularly, so be on guard.

You should know by now that Search engines like high quality, unique content; they don't want to see 100 websites saying the same thing in the same way. So if you have that, then you're already ahead of the game. They also like when websites clearly identify what the content is. Google can't contact every webmaster and ask them about their website. That would take forever, literally. So instead, they use other factors to determine what your website and webpages are about.

Things like image file names, page titles, anchor text, meta tags, alt tags, site maps, keywords throughout the page, and of course, the content itself. All of these things are used to determine your ranking and position in Google.

I could go on and on and on about SEO and all the different factors, but I won't. There is a link below to my SEO E-book that you may download for free. It should tell you everything you need to know about SEO and what you can do to increase your Search Engine Ranking. Your Welcome!

101 Basics to Search Engine Optimization

Tip 12: Start Building up Your One-Way Links!

Getting reciprocal links to your site isn't as important as some of the other website traffic generating techniques, but it still helps out quite a bit. You have heard about
reciprocal links before, you've just heard it as link swapping or link exchanging. Well, that's exactly what it is. You give them your link and they give you their's.

Find a few websites similar to yours and get in contact with the owners. Offer each of them a link swap and wait for a reply. Most webmasters are extremely busy, so it may take some time to get a response. Then again, others may just ignore you completely. Most website owners won't mind the request and they will actually be eager to trade links; because the more backlinks you have, the higher your website ranking will be.

Unfortunately, there is a catch. The search engines get more clever by the day, so you can't just get 100,000 crap backlinks, get to the top 10 in Google, and get away with it. If the search engines can clearly see that the reciprocal links are on websites purely for rankings, then they won't be impressed in the least. As a matter of fact, your ranking could suffer because of it.

Don't go crazy and try to get lots & lots of reciprocal links. Keep your efforts mild and build them up slowly. If you build them up slowly and they look natural, you won't have a problem. To put it more simply, control yourself and don't go overboard.

Link exchanging is just another building block of your traffic tower. Keep adding more blocks and your traffic tower will get bigger & bigger!

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