of Traffic Tips
|Tip 49: Use Signature Files in Your E-mails!
is a very basic tip, but it's surprising that many people forget to use
signature files. With every email you send, you should always have a
signature file attached.
This makes you easier to identify and
people won't have to think "who's this and what do they want?" This may
seem like a no-brainer, but many marketers simply forget or don't think
it's a big deal. Well, I'm telling you right now, it is a big deal and
it can result in more traffic to your web site.
file shouldn't be an autobiography; it must be short and to the point.
All the signature should contain is your name, your website link, and a
short description of your website and/or business. Do not turn it into
some sort of ad, most people don't appreciate that, especially in an
If you are having trouble coming up with a good
signature, keep to this mindset: My signature is supposed to be a quick
reminder to the reader of who I am and what I'm about. Nothing more,
Most E-mail services, both paid and free, allow
you to attach an e-mail signature to your outgoing emails. This makes
it much easier, as you won't have to manually add the file to the
bottom of each one, which would be an enormous pain in the butt. I use
Yahoo mail to send many of my emails, but I have heard that G-mail is
just as good. Both of them have a signature file feature and they are
both free to use.
Tip 50: Let the Internet World Know of Your Expertise!
I figured it was a good time to tell you this.....again. After all, you
have made it more than half way through the traffic tips and you've
already learned all sorts of
new & interesting ways of generating web site traffic. Well, it is
now time to reevaluate yourself and your website and gage how much of
an expert the internet world sees you as.
The biggest question of course is: Are You an Expert? I know you
believe yourself to be one, but do others believe that. Do you solve
problems and help people with their troubles (on your topic that is)?
Does anyone recommend
your website as a reliable source of information on the topic? Do
people come to you looking for answers? Is your website a place that
people turn to when they need accurate and reliable information? When
it comes to your topic, is your name a name that people remember and
talk about? Those are a few of the questions that you need to ask
As you well know, there isn't some chart or ratings system that can
classify you as "Non-Expert" or "Expert". Also, there is no direct
method in which you can get answers to those above questions. So that
means you will have to figure it out all on your own. How do you do
that? Well, you must evaluate your traffic stats and determine if you
are actually as much of an expert as you think you are.
Your website traffic (the stats) should speak for itself and give you
all the answers you need. You'll know where the traffic comes from and
how targeted the traffic really is. By thoroughly reviewing that
information, you will be able to determine (in a round about way) how
much of an expert people see you as.
Although you can never really be seen as "too much" of an expert, you
will have to ultimately decide if you need to work on your image more
or if you should move on to something else (meaning you are in fact an
expert and people know your name).
Being labeled as an expert allows your site to stand out from the rest of the crowd, just like a name brand does for products.
Consider this: You come across two types of Toothpaste. One is Crest,
which you know well due to the overwhelming amount of commercials that
promote their expertise in tooth care. The other is "Bob's Dental Care
Toothpaste", which you have never heard of or even seen a reference
too. They are both priced at
So which brand of toothpaste are you going to buy? Well, if you're like
every other consumer out there, Crest. Why? Because they are more
trusted, you know their name, and you're convinced that they are more
of an expert than "Bob", even if that isn't necessarily true.
It's all about getting into the heads of the target audience. Although
people will occasionally buy products from the unknown Tom, Dick, and
Harry, they will be much less hesitant to buy from someone they trust
and consider to be an expert. If you can manage to fill that "Expert
Slot" in the back their head, you are guaranteed to get their attention.
Get your name out there and start labeling yourself as "THE" Expert in your field. Get Started!