of Traffic Tips
|Tip 57: Advertise with Different Newsletters!
There is absolutely nothing wrong with purchasing ad space in
newsletters. As a matter of fact, I encourage you to do so; under the
right circumstances that is.
What are the right circumstances? Well, that's when the price is
affordable, the newsletter subscriber base is plentiful, the ad space
is large & noticeable, and the ad your using is eye catching. If
all those things are present in the deal, then I recommend buying the
ad space asap. If you don't, someone else will.
Lots of people try to buy ad space in newsletters to get web traffic,
but most of them fail horribly at it. Why do they fail? Because they
don't know how to effectively use newsletter ad space. Just slapping in
a link to your website or sales page with a short ad saying "Visit My
Site" won't do the trick. You might get a few clicks here and there,
but those people aren't likely to become regular visitors. Hence, you
need to take a different approach.
Instead of directing them to your website or sales page, direct them to
a squeeze page (landing page, opt-in page, etc). The squeeze page will
be used to harvest their email addresses and names so that you can
communicate with them more directly. This will be profitable for you in
the long run, and much more so than a "Wam, Bam, thank you M'am" type
Obviously they aren't going to sign up and give away their email
addresses for nothing; you'll have to actually convince them it's in
their best interest. Luckily, that can be easily done with the right
offer, such as a mini course or free E-book. If they like the offer
(which is usually the case), they'll sign up and wait for the E-book or
mini course; which will be sent promptly by your autoresponder. Yes,
you do need an autoresponder, otherwise this technique simply won't
If by some chance you don't have one yet, I still and will always
recommend Aweber because it's the best autoresponder service in the
business. They're easy to use and extremely reliable. Take a Look at
their Website Below.
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Finding newsletters relating to your niche is very easy. Go to
Google.com and enter in "Your Topic +Newsletters". You should get some
directories and many other websites that can help you find some of the
most popular newsletters. Not every publisher sells ad space, so don't
expect to find a great deal within the first 10 minutes. Some
publishers don't advertise that they have "advertising space" for sale,
so you may want to contact a few of them and ask them if they do.
Quick Note: Be sure to join the newsletter first and read through some
of the newsletter issues. Make sure it is a quality newsletter before
doing business with the publisher. Otherwise, you'll likely waste your
time and your money.
Tip 58: Start Advertising Your Website Offline!
You know all those people you see in grocery stores and on the street?
Well, those are the people who visit the internet! That means you don't
always have to come at them strictly via the internet. Instead, you can
convince them to visit your website face to face.
Okay, maybe not actually face to face. I know if some lunatic came up
to me and started shouting "VISIT MY SITE! VISIT MY SITE! VISIT MY
SITE!", I'd slowly back away and get ready to run. However, there are
numerous ways that you can tell people about your website without
scaring them half to death.
How? Well, you could put an ad in some of your local papers. You can
print out fliers and hand them to people as they enter grocery stores
or other public buildings. You can make business cards and hand them to
anyone you come in contact with. You could contact a local radio
station and ask them for some airtime so that you can talk about your
website and/or business. Trust me, there are a lot of options.
I once saw an idea that was truly original. It said to buy a pair of
sandals and then get the bottom of them engraved with your website
name. Then you would go to the beach and walk in the sand wearing the
sandals. Each step you take would basically be an advertisement that
beach goers would see. Honestly, if I saw a trail of footprints that
had a website URL printed in the middle of each one, it woulddefinitely
get my attention.
If you have some extra advertising money, why not try skywriting or sky
banners. It's not as far fetched as it seems. Lots of people pay for
because it can be a pretty powerful way of generating more web site
traffic and getting attention. Think about it: how many times have you
noticed a plane soaring through the sky?
Now, I want you to think about all the people who could look up from
the beach and see a plane skywriting your website name. Think they
would remember that? You bet they would.
I am not going to list every single offline advertising technique, so
I'm just going to use my favorite phrase: Use your Imagination!