of Traffic Tips
|Tip 63: Make your Content Easily Accessible. Syndicate it!
A common misconception is that only blogs can publish material through
RSS. In reality, you can syndicate your entire website so that it is
"easier" to read and gets sent to subscribers on the fly.
The advantages of doing this? Well, the same as with a blog. Sometimes
people just don't have the time to visit every individual website they
want, so instead they get the content to come to them. If some of your
visitors are in this "category", then you have to come up with ways
that force them to visit your website; rather than just get daily
updates from their "feed reader".
"How Can I Do That?" Are you serious? You really don't know how? Have
you learned nothing over these 100+ days of tips? Okay then, I'll tell
you one of the ways to get those people MORE interested in your
Obviously you're not going to syndicate every single webpage on your
site. To do so would be, well, ridiculous. Instead, you are going to
syndicate the really important pages of your website. The ones you know
people will want to read on a daily or weekly basis. Within those
pages, you will drop subtle, yet strong, hints about other tips,
bonuses, and information throughout other areas of your website. If the
hint is strong enough, the person will stop using their reader and
visit your website through their browser. As I said, it doesn't take
much, just a good hint or two.
All in all, even if you can't get them to your actual website, be
grateful. They are a loyal reader and they signed up for your content
for a reason. They like it! Keep giving them what they want and I
guarantee you that they'll keep reading.
Tip 64: Sometimes It Pays To Be a Prick!
Okay, maybe "Prick" is a harsh word to use. Something in the
asshole-"ish" range may be more appropriate. I'm not kidding. Being
controversial, mean, and down right nasty gets attention. It's human
nature to seek out those kinds of things.
Think about it: If you had to choose between watching a polite
conversation between two celebrity stars or watching an increasingly
hostile argument between two celeb stars, which would you rather
If you're like every other person, you would rather watch the
confrontation. Why? Because it just grabs your attention more than a
polite, yet boring, conversation would.
Did you see the video of those two guys smashing a newly bought $400
iPhone? Whether it was an actual iPhone or not is irrelevant. The fact
in the matter is that just the idea of smashing an iPhone outraged
people. Some people didn't care at all and others thought that the two
men who smashed it should burn in hell for destroying such a beautiful
piece of electronics. No matter what your opinion may have been, that
video still got PLENTY of attention: 500,000 views and 3,000 user
comments. (Could be more when you read this)
Have you heard of Ann Coulter? Well, if you've watched any news shows
in the past, then you have undoubtedly heard her name mentioned once or
twice. Ann Coulter has made some rather outrageous comments about a few
different individuals and she has received a lot of attention for it.
Among many other things, Ann Coulter has accused Bill Clinton of being
Gay, called John Edwards (presidential candidate) a "Faggot", and made
light of 9/11 widows and their suffering (one of her first "widely"
Guess what; she is now a well known figure, she has a few books (some
of which have sold very well), and most media networks and political
figures know of her and her stance when it comes to politics. Why is
this? Because she is so very controversial and her "bitchy" attitude
gets her lots of attention.
As you can see, these are both great examples of how being
controversial can generate buzz about you and your website. I'm not
saying you should call out the President or other political figures and
start slandering their name. All I'm saying is that you should think
outside the box.
Think about what will get people riled up? Do you have something that
will just drive people crazy with anger or blind rage? Can you cause
people to stir up into a great big frenzy? Can you say something that
will make readers grit their teeth and scream that your an asshole?
Well, if you can, do it. It can reel in a LOT of web site traffic.
Quick and IMPORTANT Note: Once you have been labeled as an Outrageous
Asshole, Unbelievable Prick, or Cast Iron Bitch, prepare to have that
title for a long time. Going from prick to polite is an extremely tough
transition. In actuality, it's a lot like the Dark Side in Star Wars. Once you start down the path to the Dark side, you can never return. Remember that fact.