of Traffic Tips
|Tip 65: Create an Active and Exciting Newsletter!
If you have learned only one thing with these numerous tips (hopefully
not), then let that one thing be "a website can not survive without
You do not want people coming to your website for a quick peak and then
leaving for good. You want to have them coming back on a regular basis.
Maybe not every day, but at least weekly or bi-weekly. Unfortunately,
they aren't going to come back just because you want them to. So,
you'll have to come up with yet another way to lure them back to your
website. In case you missed the title of this tip, I'm talking about
creating a newsletter.
Newsletters are a great way to improve your website; traffic, sales,
customer satisfaction, you name it. In a nutshell, your entire website
will improve with the addition of an active newsletter. Notice that I
said the word "active". If you create a boring newsletter and
don't send frequent emails (or get anyone to sign up for that matter),
it won't do you a bit of good. The people need to sign up and actually
want to receive your emails. Otherwise, your newsletter is going to do
nothing but take up space in their inbox.
I Recommend (as usual) Aweber to publish & distribute your newsletter. Aweber is Safe, Reliable, and Easy to use.
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Your newsletter doesn't have to dazzle your subscribers. It just has to
keep them interested. Share some information with them, tell them whats
new with your website, and let them know of any new websites that they
might be interested in; websites that you are an affiliate of.
Some newsletter publishers don't even send the actual newsletter to
their subscribers. Rather than do that, they send all their subscribers
an email stating that the latest newsletter issue has been published.
All the person has to do is click the link and they will be brought to
a special section of your website (not
available to non-subscribers). There, they can read the newly created
newsletter and you can pull in some profit by placing adsense ads all
around the page. Not only are they back at your website, but you may
have even made a small profit from the adsense placements. Can you
honestly say that's not a win-win scenario?
The length of your Newsletter is also something you should keep in
mind. Too short and your readers might think you're out of useful info
and you don't have anything left to say. Too long and your readers
might get bored and just stop reading the newsletter because they see
it as useless fluff. Honestly, it's all a matter of personal opinion.
What's long to one reader might be short to the next. Therefore, you
will just have to use your best judgment and put as much information as
you think is necessary. To put it more simply, take the middle grand
and do "medium" length.
Personally, I don't mind a long newsletter, not as long as the
information is accurate and tells me something useful. Short ones
aren't bad either, as long as they get in the message and I don't have
to wonder what the writer was actually talking about. Obviously, I'm
not a real tough audience and it doesn't take much to please me; but
you have to remember, I'm not your audience. Do what's best for your
subscribers and you shouldn't have a problem.
Newsletters go along way toward gaining you more credibility. They make
you seem more professional and more trusting. Someone with an active
newsletter is, in most cases, a trusted and well organized person that
people look to for guidance. Do you want to be that person? Well, then
you better do your absolute best to make an active and exciting
Check Out "E-Newsletters That Work"
As you well know, by now, your website should have some sort of
autoresponder and mailing list. If not, you aren't honing in on your
website's true potential. My advice, get an autoresponder right away!
You don't have to be an expert in website design, or an expert with
installing scripts, to successfully put an opt-in form on your website.
As a matter of fact, Aweber makes it a quick and painless process. You
simply take the code they give you and then put it on your website,
blog, or squeeze page. Thats it, your done.
Once someone signs up, they will be in your mailing list forever, or
until they decide to unsubscribe. There's no need to worry about spam
complaints either. That's because there is a double opt-in with Aweber,
which means each person has to confirm his/her subscription to the
mailing list. After they have confirmed their newsletter subscription,
they will begin receiving the emails you've setup in your autoresponder
series. Aside from that, you can also send your whole mailing list
real-time emails whenever you want, which are called broadcasts.
With all the tools and features Aweber puts at your disposal, managing
your list is truly a breeze. My emails and newsletters are always
delivered on time, every time. They have yet to fail me. I can honestly
say that Aweber is, hands down, the best in the autoresponder business.
I could go on & on & on & on & on & on about Aweber
and how great of a service it is, but I won't. Instead, I will just
give you a link to the website and I'll let you take a look for
Usually, I don't urge you to buy anything. I merely make a suggestion
and allow you to make up your own mind. Well, with Aweber it's
different. I highly, highly URGE you to sign up, especially if you are
new to autoresponders and how they work. Please do not sign up with a
A free Autoresponder is never a good option because your E-mails don't
always reach the subscribers (most free autoresponder services are
blacklisted due to spam abuse). Plus, there are third-party ad's placed
in every email you send out, including all of your broadcasts. And if
you every want to move to a paid service, like Aweber for example, you
would have to get all of your subscribers to opt-in again; which
usually causes you to lose a large portion of your subscriber base.
Generally speaking, it just isn't a smart choice. Do Me, Yourself, and
Your Website a Favor, Try Aweber.
Click Here For More Aweber Information
Tip 66: Start Submitting Your Newsletter to Directories!
Articles to article directories, niche websites to niche directories,
and of course, newsletters to newsletter directories. By now, you
should be pretty familiar with this process: You find newsletter
directories and you submit your newsletter to them. Bing-bang-boom,
Heres a Bit more Detail, not that you need it:
Do a Google search of "E-zine directories" or "Newsletter directories".
Once You find a few, start submitting your newsletter. After you get
the hang it (should take about 5 minutes), begin submitting to as many
directories as you can. As always, the more you spread the word, the
The results won't be all that impressive, but you should still manage
to get some sign ups and a bit of targeted site traffic. Your
webhosting won't crash under the pressure, but every little bit helps.
There are lots of ezine and newsletter directories, so be sure to pace
yourself so that you don't get too overwhelmed. Also, remember to
submit to niche specific newsletter directories. Those will get you the
best results in the least amount of time.
Remember, you can't very well have a newsletter without a reliable
autoresponder service. There are many out there, but none of them match
the power or the convenience that comes with Aweber. It's the finest
autoresponder out there, period. Sign up and try it for 30 days on your
website, risk free. I promise you, you'll love it.