of Traffic Tips
|Tip 19: Check Your Pages
For Broken Links!
We can't always be perfect. Sometimes we just overlook things and then
don't realize it until later. Broken links are one of those "things"
and they need to be found and corrected immediately.
Generally speaking, broken links are bad for business. Your website
won't have a signficiant drop in it's rankings, but it definitely
doesn't impress the search engines. Not only does it bother the search
engines, but it doesn't sit too well with your visitors either. Too
many broken links and they might go elsewhere for the information they
need, which is bad for your traffic. Think about it, do you like coming
across lots & lots of broken links? Well, your visitors are
just like you; they don't like it and they don't want it!
As I said, search engines are not fond of broken links in any way; so
if your website is full of them, don't expect a lot of favor. The best
thing to do is regularly check your website for broken links. You don't
have to check every day, but you should try to check once every two
weeks. Finding and correcting those faulty links will make the search
engines and the visitors much happier.
"Manually Check Every One of My Pages? Are you crazy?" If I suggested
that, then Yes, I would be very crazy. No, you don't have to manually
check your webpages. Why? Because there are websites that will do it
for you. I have included two of my favorites before.
Broken Link Finder
20: Write Testimonials!
Every newsletter publisher, software creator, and E-book author loves
to get testimonials. Testimonials help increase confidence in their
product or service and that usually leads to more sales and more
profit. These people want and NEED your testimonials; so in exchange
for one, they will allow you to include your website URL.
If you want to get any real use out of your testimonials, your going to
have to write more than "It was Great!" or "Wow! Thanks! I love it!"
The key factor in writing a testimonial is to talk about the product or
service in detail, while keeping it short and sweet. The result will be
one of two outcomes: they love it and decide to publish it on their
website OR they "appreciate" it and add it to their
"stockpile". It really just depends on what you say
and how well you say it.
Write a couple of sentences that get to the point and highlight the
attributes of the product/service, include your link with the
testimonial, send it to them, and then move on. If they like it,
they'll use it, case closed.
Testimonials can be good for little spurts of website traffic,
especially when added to up & coming, popular websites or
products. However, don't get too carried away with testimonials because
they won't generate enough traffic to sustain your website.
Testimonials are an extra stream of website traffic, not a main stream!